In this roundup, we ask 13 experts in vehicle graphics, 5 questions. The answers may surprise you and provide insightful information for the next time you decide to wrap your van.
Think that preparing graphics for your vehicle is time consuming and near impossible? Well, it just might not be as complicated as you may think.
We ask 5 simple questions to 13 experts in designing and applying decals on vehicles. We feel their answers and the reasons behind them are very insightful and should assist with a plan of action for when the time comes to decorate your van… making it that marketing machine you have always wanted.
Questions we asked
1. “Most common mistake clients make when designing their own artwork for their vehicle?”
2. “How many main colours do you recommend for vehicle livery?”
3. “Would you recommend removable graphics? If Yes!, why? & If No!, why?”
4. “Where on the vehicle would you recommend placing the businesses telephone number & why?”
5. “What is your recommended ratio between design and text? ”
Now let’s hear what the experts have to say on the matter!
Note: We have also included at the very bottom of the page an infographic on the “10 Biggest Sign Writing Mistakes” … just for a little informative fun.
Answers: 1. Not designing their artwork in vector format. Vector is based on mathematical values, so artwork can be scaled from the size of a stamp to the size of a billboard without getting distorted or blurry. The more common format is Raster (or bitmap) which will blur and become stretched/distorted if enlarged – not ideal if you’re wanting to look professional to the world!
2. There’s no right answer here, ultimately it depends on the individual Brand. Someone like Coca-Cola can get away with their red and white, but Google for example may lose recognition if they dropped to a monotone approach. If your Brand has one primary colour, then go for that, if there’s a palette, consider how many bring value to the design.
3. Normally I work with small businesses and startups, where a personal vehicle is wrapped with their Branded livery, so a removable vinyl is advised. If the vehicle has been purchased solely as a commercial vehicle, then there’s no problem in a more permanent solution.
4. If the telephone number is the first point of contact for a client/customer, then make it prominent. Put it on the back, on the bumper, so that if you’re stuck in traffic, the people behind you know how to get in touch. Ultimately, save the most important focal points for the most important business call-to-action.
5. Again, there’s no right answer here. It depends on your Brand, your message and your Strategy. Oftentimes, less is more, so I’d suggest starting with a very simple design, focusing on the key elements and developing outwards should you need.